Messenger iconMessenger Hiring For Consumer Product Marketing Lead, Product Foundation at Menlo Park, CA | Seattle, WA Full Time
Messenger’s goal is to empower people to feel closer even when they’re not physically together. In this world, everyone can stay connected and share experiences with friends and family everyday. Messenger has spent years as Facebook’s communication platform that connects billions of people around the world. Today, we are connecting people more than ever as we expand our mission to other mediums, networks and realities with new products and platforms. We’re looking for a tenured Consumer Product Marketing leader to join the team to support teams taking these exciting products to market.
This is a multi-dimensional role requiring a leader who can drive both strategy and execution while leading a team of product marketers. They will work closely with Product, Communications, Policy, and other teams to define strategy and go-to-market for key product launches and also collaborate closely with brand and integrated marketing teams in defining the long term brand vision and outbound campaign strategies. They are highly strategic, analytical, collaborative, and have a successful track record of launching and scaling mass-market consumer products for a range of well-known consumer brands. They also have a track record of leading high-performing teams and developing people alongside products.
The ideal candidate will have a strong consumer tech product marketing background and is able to develop marketing strategies balancing the needs of established and zero to one products. With product areas spanning from established products to some that are still in nascent phases of establishing product market fit, this position requires entrepreneurial drive, a rigorous, analytical approach to problem solving, and the ability to collaborate effectively across multiple teams. It will be critical that this person is able to unify teams around a strategic north-star in a fast-paced, highly cross-functional, dynamic environment built to move fast.
Consumer Product Marketing Lead, Product Foundation Responsibilities
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Lead a high-performing team of product marketers
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Work with Marketing Insights & Data Science to generate break-through quantitative, qualitative, and competitive insights
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Build strong product positioning and clear narratives for new and established products. Align cross-functional go-to-market teams on central messaging/narratives
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Drive go-to-market strategy and plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing
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Partner with brand and integrated marketing on brand vision, outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement
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Understand the competitive landscape and Messenger’s unique differentiators in the space to help define long term product/brand strategy
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Tackle complex challenges with a strategic mindset and create thoughtful recommendations and action plans for solving them with product and cross-functional leadership
Minimum Qualifications
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6 or more years of experience with team leadership, cross-functional team leadership, leadership, thought leadership, or team management
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12 or more years of experience with consumer products or product marketing
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Experience developing and driving analytically rigorous online and offline marketing campaigns
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Experience motivating and challenging teams and individuals at all levels of an organization, both directly and cross-functionally
Preferred Qualifications
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Depth of expertise in growing consumer businesses through sustained engagement and acquisition
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Understanding of mobile communication landscape both in the U.S. and internationally
Locations
About the Facebook company
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we’re just getting started.
Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.