QualificationsCustomer serviceStrategic planningB2BMaster of Business Administration
Lead, develop and evolve global brand and design strategy and associated artifacts (e.g., toolkits, briefs and messaging frameworks) to anchor our brand in the mind and market, and inform brand activation throughout the customer journey across branded touchpoints
Ensure brand and campaign messaging is translated across different dimensions, including naming, design, creative, media and experiential
Collaborate closely with partners throughout the Business Messaging organization and across Meta, including Marcom, Marketing Insights, Enterprise Marketing, Product Marketing, and Product Design on projects and programs
Partner with external agencies, to define communication plans, briefs, message strategy, and frameworks and guide differentiated storytelling
Present to Marketing leadership, Product leadership and cross-functional teams
Create and identify global brand strategies that not only drive interest and capture new customers, but sustain existing long term relationships
Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target customers and how to have the greatest impact for our brand and business
Experience thinking broadly about business and people problems at a range of zoom levels, solve through insight-fueled, measurable strategy, and communicate widely is key to success in this role
Experience composing inspiring and innovative creative and design briefs
A portfolio of work (please include on your resume when applying) that showcases your brand strategy experience and campaign or program results
Experience with brand management, both strategic planning and creative development, and diving into research and insights, as well as thinking quickly and testing new ideas
Experience simplifying complex information into business narratives, with storytelling prowess
Experience accurately prioritizing and ensuring key initiatives move forward, managing multiple campaigns or design-driven programs at the same time, and working with many different internal and external teams through execution
Experience managing business brands and B2B campaigns
Experience working on global brands and developing strategies/work for multiple regions or markets
Avid user of messaging, including with businesses
Experience at a business messaging or customer service technology provider
Experience building new brands
MBA or Masters Degree
Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.
Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].