QualificationsStatistical analysisProject managementResearchStatistical softwareSASBachelor’s degreeMaster’s degreeMaster of Business Administration
Business Marketing Researcher Responsibilities:
Engage and collaborate regularly with key cross-functional partners, including marketing, creative, product and strategy.
Synthesize key learnings from research and deliver clear, succinct, and actionable recommendations that are tailored to specific stakeholder audiences.
Manage research agencies and vendors proactively and effectively to ensure highest-quality outputs and deliverables.
Design and execute mixed-method primary research, vetting and engaging vendor partners (as needed), conducting competitive analysis/best practice audits, and analyzing regional market situations.
Minimum Qualifications:
Bachelor’s degree in Marketing, Business, Psychology, Sociology or relevant field, or equivalent practical experience.
5+ years experience in research and insights roles that focus on conducting and using primary and secondary research to build strategic recommendations.
Expertise in product, market or marketing research methodologies (both qualitative and quantitative) with tracking record of using innovative methods to gain new insights.
Project management and cross-functional stakeholder management skills.
Effective communications skill with all levels of the organization including senior executives.
Experience sourcing, evaluating and managing best-in-class research agencies and vendors.
Preferred Qualifications:
MBA or advanced degree in social science (e.g., sociology, social psychology, economics, political science with strong quantitative focus).
Hands-on experience in a management consulting firm or strategy & analysis in roles within agencies or client side with strong focus on using data and primary research.
Experience in driving insight-fueled marketing initiatives, including thought leadership, and marketing campaigns.
In-depth understanding of the advertising & marketing industry, in particular the digital advertising ecosystem.
High-tech industry working experience with relevant B2B marketing experience.
Advanced statistical analysis skills. Proficiency in a statistical analysis software (e.g., R, Python, SAS, SPSS).
Experience leading research in support of the marketing go-to-market process, including positioning, value proposition development, creative testing and measurement.
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