QualificationsDirect marketingChange managementProject managementMarketingManagementBachelor’s degree
Marketing Operations Manager, Kustomer Responsibilities:
Develop the strategy and processes for monitoring, measuring, and analyzing the effectiveness, efficiency and impact of marketing initiatives as they relate to Kustomer’s Marketing goals.
Build and maintain a Demand Generation Center of Excellence to support GTM strategy and execution using best-in-class martech tools, streamlined processes, automation and reporting.
Define the Marketing Operations vision and strategy to enable intelligent decisions through precise analysis.
Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing department.
Administer the marketing budget and ensure marketing costs are tracked correctly.
Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy.
Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value, make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona.
Work with the Product team on having product usage inform better marketing to our customers and people trailing Kustomer.
Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data.
Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes.
Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members.
Negotiate contracts with vendors.
12+ years of marketing experience
5+ years of management experience
6+ years direct marketing operations experience in enterprise software industry and SaaS
Strong leadership presence
Balance of strategic vision and tactical execution
Extremely analytical and strategic
Adept at managing multiple projects and deadlines
Excellent planning, organizational and project management skills
Demonstrated experience designing an innovative marketing technology stack
Proven experience with change management and organizational transformation
Familiarity with our tech stack
BA or equivalent experience
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