Meta Looking For Outbound Marketing Manager, Kustomer at Remote Full Time

Kustomer – now part of Meta – helps businesses grow by delivering exceptional customer service via phone, email, chat, text, social, messaging and more. As a SaaS solution, Kustomer enables fast, personalized, and efficient customer and agent experiences using complete customer visibility, seamless omni-channel conversations, intelligent automation and easy, no-code customization to adapt to change.The Outbound Marketing Manager is responsible for partnering with Meta (Business Messaging Organization) to drive small, medium, and enterprise pipeline growth through data-driven customer acquisition programs. The Outbound Marketing Manager will work closely with both the Meta and Kustomer integrated marketing teams to plan and execute data-driven marketing programs with the goal of driving Kustomer demand within Meta target accounts to accelerate growth. The role reports to the Head of SMB marketing and is responsible for cross-functional planning, testing and optimizing integrated digital campaigns and email marketing tactics. The ideal candidate is an operations-minded and growth-oriented professional with a track record of fueling revenue growth through innovative growth marketing.

Outbound Marketing Manager, Kustomer Responsibilities:
Develop full life-cycle outbound marketing programs including targeting and segmentation, messaging, channels, planning & forecasting, localization, and reporting

Create, analyze and optimize digital and email marketing programs targeting decision making unit personas of distinct market segments to meet pipeline goals, including end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts

Ensure proper project management & communication of priorities, projects/programs, and results to leadership and the larger team

Map the buyer journey and build a perpetual demand generation engine to nurture leads throughout the buyer journey

Perform regular analysis of campaign performance and metrics to report on campaign performance

Implement internal cross-team processes to ensure optimized workflow and accurate campaign reporting

Create and monitor reporting dashboards and conduct continuous data analyses to improve core processes (lead qualification, source attribution, lead rerouting, lead handoff)

Partner with a variety of team such as sales and marketing as well as other internal teams to isolate target audience segments and develop effective ways to target those segments digitally

Partner with product marketing to turn market insights into high performing campaigns

Partner with content marketing to inform needs and priorities for targeted digital content (assets, webinars, events, etc.)

Develop and execute email marketing strategy to grow email nurture audiences to engage and convert prospects

Develop and manage targeted digital campaigns from strategy to execution including audience building and management, bidding and targeting, ad and landing page copywriting and campaign creation

Minimum Qualifications:
8+ years of relevant marketing experience

4+ years experience in marketing at a fast growth B2B SaaS company (double or triple digit growth)

Preferred Qualifications:
Excellent cross-functional project management skills with proven experience to meet deadlines, comfortable with a fast-paced environment

Demonstrated experience with marketing operations, Marketo and SFDC

Strong track record of using email marketing to drive growth, build audiences and gain insights to drive decisions

Understanding of search, social and display platforms like LinkedIn, Facebook, Google Ads, etc.

Skilled copywriter with experience in paid search and social ad copywriting

A strong communicator that can efficiently communicate takeaways and insights to drive improvements

Demonstrated experience using data to inform decision making & strategy planning

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].