Microsoft Looking For Digital Engagement Program Lead, Sustainability and Industry at Redmond, WA Full Time

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. The Global Demand Center (GDC) within the Cloud Marketing Group is leading the marketing transformation of Microsoft’s largest and fastest growing commercial businesses, modernizing integrated marketing across channels through advanced analytics, marketing automation, and digital marketing to create connected sales and marketing motions. Our always-on engagement programs work across segments, targeting business decision maker and technical audiences across the commercial cloud portfolio including: Azure, Microsoft 365, Teams, Dynamics 365, Power Platform, Project, Visio, Teams, Surface, AI, security, Microsoft Cloud, commercial industries, and education, with programs available in 42 markets and 30 languages.

The Digital Engagement Program Lead role on the Microsoft Cloud and Industry Programs Team is ideal for a talented digital marketer with demonstrated success leading cross-functional teams to achieve results and a passion for driving customer-centered marketing. This role will lead the Sustainability engagement program driving demand for the Microsoft Cloud for Sustainability and driving awareness of Microsoft’s effort to accelerate progress toward a more sustainable future by reducing our environmental footprint, accelerating research, and helping our customers build sustainable solutions. They will also lead the Microsoft Cloud engagement program focused on driving awareness of the Microsoft Cloud, the most trusted and comprehensive cloud helping organizations meet the challenges of a rapidly changing world and seize on new opportunities to grow and thrive. The Program Lead drives business outcomes by defining and managing always-on programs that aim to acquire and nurture leads to become highly engaged customers. They understand their customers better than anyone, using customer insights and business priorities to help define integrated marketing plans, and lead cross-functional stakeholder groups to deliver program execution throughout the year.

As the business owner, the program lead regularly ensures we are capturing the valuable signals for sales, tracking lead engagement and progress through the marketing and sales funnel, and optimizing the program and marketing levers to drive the greatest business outcomes. A successful Program Lead has a proven record of motivating and influencing teams in a matrixed organization, and knows how to prioritize based on the levers that drive the biggest impact. Successful candidates will have an exceptional ability to generate energy within their cross-functional teams and stakeholders, using their strong communication and collaboration skills. Deeply curious about our customers, they will create clear customer-centric program strategies that drive strategic business objectives. They will have an analytical, data-driven mentality that enables them to adapt and optimize their programs to deliver the right results.

Responsibilities

• Build and execute evergreen, scaled and integrated marketing programs designed and optimized to achieve prioritized business goals.
• Lead the development of insight inspired customer journeys in tight partnership with the Content Strategy team.
• Serve as a strategic partner with Product Marketing teams and Sustainability stakeholders across the company, with an active front row seat as market dynamics, business opportunities, product roadmaps and disclosure plans are developed and evaluated.
• Build and maintain strong stakeholder relationships at all levels, utilizing thoughtful communication to create clarity and drive progress towards shared business outcomes.
• Work across digital marketing channels develop and execution integrated marketing program strategy and optimize tactics to drive the greatest outcomes
• Contribute to a diverse and inclusive culture by modelling inclusive behavior across all stakeholder and team touchpoints.

Qualifications

• Passion for customers and experience nurturing customer relationships at scale through best-in-industry digital marketing techniques.
• Proven cross functional team leader with the ability to educate and influence with high levels of ambiguity and tight deadlines.
• Ability to think strategically and creatively, while maintaining great attention to detail.
• Excellent communication skills and the proven ability to influence at multiple levels across a breadth of marketing, engineering and operations stakeholders.
• Results-focused with a deep sense of accountability and experience driving large projects from start to finish.
• Strong understanding of the B2B technology buying committee and purchase cycles.
• Ability to interpret data and generate actionable insights that inform strategy and execution.
• Exceptional collaboration skills with experience developing strong relationships with a diverse range of partners.
• A strong commitment to fostering diversity and inclusion. 5+ years of relevant experience

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

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