Microsoft Looking For Director of Customer Content Marketing at Bellevue, WA Full Time

The Director of Customer Content Marketing & Digital Planning is responsible for providing strategic leadership and guidance across the US digital content team and supporting US Central Marketing teams as needed.

As the Director of Customer Content Marketing & Digital Planning, you will lead this practice and be accountable for all aspects of its growth. You will own all facets of the customer content marketing strategy; define goals, chart a course for execution thru to reporting. You will be empowered to work across organizational lines to build a world-class practice, identifying all content marketing opportunities that communicate the Microsoft perspective.

This position will drive ongoing improvements across all critical digital marketing channels that will support evolving business goals and objectives. This experienced leader will work across functions, across teams and across the company to understand requirements for the business and to identify and execute tactics that address those requirements. Create a team of digital consultants that advise on customer content best practices, look for opportunities to drive innovation to deliver best of breed/thought leadership content. The successful candidate will use business acumen and audience understanding to balance the needs of customers, partners, and internal Microsoft stakeholders in the creation of best of breed customer content.

This position has a high level of visibility, and you will need to be a strong leader, excellent collaborator, and able to communicate clearly and compellingly at all levels of the company.

You will need to work equally well at the strategic and tactical levels with agility and precision, master both the creative and analytical, and “show up” as an amazing teammate who communicates well across all groups and levels. Our team is dynamic, accountable, and can easily adapt to changes in the business environment. We are goal-oriented, entrepreneurial, and we work hard to help each other succeed. If you have a passion for digital marketing and a positive, self-motivated, can-do attitude – we want you!

Responsibilities

Lead, manage and build a team of digital content marketers to deliver plans for campaigns consistently.

Own the end-to-end digital content vision, strategy, growth, and execution of our paid and organic social channels.

Innovate on digital-first campaigns and larger integrated marketing campaigns to drive a step change in customer engagement and performance, building alignment across our stakeholder ecosystem to drive overall engagement.

Develop a content strategy and calendar that highlights key messaging and year-round storytelling.

Define key performance metrics, measuring progress against goals, and designing experiments to refine our strategy/campaigns/creative to maximize marketing ROI.

Build US Customer Evidence and Advocacy program strategy.

Understand our competitors digital content strategy.

Collaborate with key stakeholders including business and product leaders, agencies, field marketing and worldwide teams to shape our thought leadership content vision and opportunities to accelerate customer value creation.

Lead social listening and advocating for the voice of Industry and Cross-Cloud Solutions to the broader organization to share customer and solution insights and sentiment.

Orchestrate team and resource to synthesize performance of campaigns and programs and articulate the drivers of performance with stakeholders in various forums.

Extract consistent insights from content in campaigns, audience and channel optimization tactics that drive strong performance.

Be thought leader for driving innovation in media strategies and tactics by leveraging industry knowledge and agency relationships.

Inspire culture of productivity, performance, and a growth mindset amongst the digital content team

Qualifications

Required/Minimum Qualifications

Bachelor’s Degree in Business, Business Administration, Marketing, Communications, Finance, or related field AND 6+ years Communications, Marketing Operations, Field Operations, Program Management, Project Management, or related experience

OR equivalent experience.

1+ year(s) people management experience.

5+ years of experience in integrated account-based marketing focused on strategy and execution with any of the following: digital and online marketing, digital agency, media agency or related

Additional Preferred Qualifications:
A track record of executing integrated marketing with strong business results.

Able to forge and manage efficient, successful digital agency relationships.

Develop and manage digital content strategy and budgets across the US market footprint.

Develop and deliver marketing plans to senior executive management.

Prior leadership and/or team management experience.

Excellent b2b and creative writing skills; strong verbal and executive presentation skills;

Outstanding organizational skills.

Ability to influence across a matrixed organization and inspire others towards shared goals.

Innate curiosity and desire to learn new things as well as share key learnings with others.

Savvy on social media trends.

Cross-Group Collaboration –Excel at driving virtual teams (corporate, field and agency), collaborating across a broad set of stakeholders in a manner that holds individuals accountable and includes them in the journey. Break down artificial silos by partnering with others on shared need or customer benefit.

Fostering Diversity & Inclusion– Models the respect for and understanding of differences when addressing diverse perspectives. Advocates for individuals from varied backgrounds to make space for their perspectives to be heard.

Planning, Organizing, and Coordinating – Takes timely, strategic actions in designing and leading groups and organizations to facilitate effective working relationships. The ability to anticipate, prepared for, and effectively deals with challenges and roadblocks.

Negotiation and Conflict Management– Finds creative solutions for multiple parties to achieve their goals and interests. Handles difficult situations firmly, fairly, and decisively.

Managing Change– Recognize the need for change and works to move people, processes, and system in the new direction. This includes helping to create an environment of open communication, modeling effective coping skills, and maintaining focus on moving ahead.

People Management – Managers deliver success through empowerment and accountability by modeling, coaching, and caring. Mode: Live our culture; Embody our values; Practice our leadership principles. Coach: Define team objectives and outcomes; Enable success across boundaries; Help the team adapt and learn. Care: Attract and retain great people; Know each individual’s capabilities and aspirations; Invest in the growth of others.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.