Microsoft
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Responsibilities
Develops and implements integrated marketing plans aligned to targeted business outcomes for a set of business areas. Collaborates with local teams including Program Marketing Managers (PMMs), Sales, Communications, Finance, and Business Operations to establish the appropriate marketing plan. Ensures local marketing plan leverages Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities (e.g., customer adds, lead generation) via local marketing engines (e.g., digital, social, email, events). Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines.
Responsibilities
Marketing Planning and Execution
- Develops and implements integrated marketing plans aligned to targeted business outcomes for a set of business areas. Collaborates with local teams including Program Marketing Managers (PMMs), Sales, Communications, Finance, and Business Operations to establish the appropriate marketing plan. Ensures local marketing plan leverages Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities (e.g., customer adds, lead generation) via local marketing engines (e.g., digital, social, email, events). Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines.
- Delivers and optimizes marketing plan based on insights and local market knowledge. Leverages and further interprets reports and analyses of customer metrics for their impact on the local market. Leverages corporate customer targeting, segmentation tools, and various metrics to provide recommendations to continually update and improve customer experiences (e.g., optimize segments, spend, performance, improve digital channels). Aligns digital engine plan with critical company focuses such as privacy, accessibility, and compliance. Lands local events and campaigns that are aligned to the global-event framework, leveraging appropriate target lists and digital tools.
Measurement
- Analyzes marketing performance and marketing spend reports, to identify and share insights that may affect marketing and business planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Provides data-driven insights leveraging available Global Demand Center (GDC) tools and dashboards to optimize marketing strategy and delivery. Takes action based on insights from corporate data, with guidance as needed. Connects data insights with deep knowledge of local market trends. Promotes local adoption and usage of global available tools. Incorporates inclusive marketing and accessibility principles, best practices, and tools in the execution of marketing initiatives. Suggests feedback on GDC analytical tools or dashboards as necessary. Collaborates with the GDC team to create and improve tools if additional needs are uncovered.
Marketing Operations
- Runs the Rhythm of Connection (RoC) with local stakeholders to ensure alignment and adoption of Global Demand Center (GDC) strategies and messaging. Maintains and reviews marketing-related spend against planned estimates. Assists with any marketing budget or spend management governance. Ensures event or campaign delivery is consistent with marketing plan and is progressing appropriately. Reviews marketing activities and local website properties for any gaps with global guidance and compliance standards (e.g., accessibility, privacy, security, area company brand) as well as local compliance standards. Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via MSC (Marketing Service Central) in partnership with Global Demand Center (GDC) stakeholders. Coordinates with an extended network of partners on the influence approach and the transfer of knowledge.
Qualifications
Required Qualifications:
Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
o OR equivalent experience.
2+ years of Industry experience in specialty or vertical markets
The successful candidate must be a U.S. Citizen. Citizenship Verification: This position requires verification of US Citizenship to meet federal government security requirements.
Cloud Screening: Candidates must be able to successfully complete and pass a Microsoft Cloud background screening. Required Cloud Screenings will be administered on a recurring bi-annual basis.
Field Integrated Marketing IC4 – The typical base pay range for this role across the U.S. is USD $101,200 – $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 – $213,200 per year.
Microsoft has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets (see below). The range above reflects the potential base pay across the U.S. for this role (except as noted below); the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time.
At Microsoft certain roles are eligible for additional rewards, including merit increases, annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. Benefits/perks listed here may vary depending on the nature of employment with Microsoft and the country work location. U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, and wellbeing benefits, among others. U.S.-based employees also receive, per calendar year, up to 10 scheduled paid holidays, and up to 80 hours Holistic Health Time Off. Additionally, hourly/non-exempt employees accrue up to 120 hours paid vacation time, and salaried/exempt employees have Discretionary Time Off (DTO).
Our Commitment to Pay Equity
We are committed to the principle of pay equity – paying employees equitably for substantially similar work. To learn more about pay equity and our other commitments to increase representation and strengthen our culture of inclusion, check out our annual Diversity & Inclusion Report. ( https://www.microsoft.com/en-us/diversity/inside-microsoft/annual-report )
Understanding Roles at Microsoft
The top of this page displays the role for which the base pay ranges apply – Field Integrated Marketing IC4.
The way we define roles includes two things: discipline (the type of work) and career stage (scope and complexity). The career stage has two parts – the first identifies whether the role is a manager (M), an individual contributor (IC), an admin-technician-retail (ATR) job, or an intern. The second part identifies the relative seniority of the role – a higher number (or later letter alphabetically in the case of ATR) indicates greater scope and complexity.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.