Walmart Hiring for Director, Digital Media – CRM & Lifestyle at San Bruno, CA Full Time

Position Summary…

What you’ll do…

From everyday low prices to ongoing omni-channel innovations, Walmart has always understood the importance of putting the customer first; this is core to our unwavering commitment to bring value to our customers and community.

In our continuous efforts to build a best-in-class Marketing organization, we are looking to hire a Director – CRM & Lifecycle. Reporting to the Senior Director, CRM & Lifecycle Management and working closely across Marketing, Product, Engineering, eCommerce and Stores, you will develop a robust CRM program that drives a high level of engagement of Walmart’s customer base, continued utilization of product platforms and ultimately, a growth in customer lifetime value.

Key Responsibilities

• Be a thought leader in, and contribute to, the vision of building a world-class CRM function
• Develop a multi-quarter, omni-channel CRM Lifecycle strategy to increase the engagement of our customer base through a variety of programs, including in partnership with our SEM, Display and Social teams
• Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that optimize the customer’s lifetime value with Walmart
• Manage the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals for assigned workflows
• Design marketing experiments to test a multitude of elements (messaging, content, promotions, etc) that optimizes for targeted conversion and purchasing behaviors
• Establish, report on, and improve KPIs for customer campaigns, programs and segments – regularly communicate the progress to executives and senior leaders
• Act as a key partner to the business as the voice of the customer and CRM best practices expert
• Collaborate with data science, market research & marketing analytics teams to understand customer segmentation / behavior & identify consumer insights that can be leveraged in lifecycle marketing
• Partner with our Product, Design, Customer Experience, Brand and Creative teams to ensure all touchpoints are on-brand and impactful
• Work with our deployment and operations partners / agency to build and launch complex automated campaigns using internal and external tools
• Document learnings from experiments and live campaigns to build a CRM Best Practices Playbook that can be used as a reference by every part of the business

Requirements

• BA/BS degree or equivalent practical experience
• Minimum of 10+ years experience in customer marketing, customer communications, or customer engagement space
• Previous people management / team lead experience required
• Experience in CRM, Retention, Loyalty or Engagement Marketing preferred
• Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution
• Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution
• Analytical mindset, experience working directly with data science and engineering teams
• Good organization agility to work effectively across functions and multiple lines of business in a global organization

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $143,000.00-$286,000.00

Additional Compensation Includes Annual Or Quarterly Performance Incentives.

Additional compensation for certain positions may also include:

• Regional Pay Zone (RPZ) (based on location)
• Stock equity incentives

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 6 years’ experience in marketing or related field OR 8 years’ experience in marketing

or related field.

3 years’ supervisory experience

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location…

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America