What you’ll do…
Manager, Digital Media – Walmart+ Acquisition Marketing
What you’ll do…
Want to make a difference for millions of members, helping to market a unique and quickly evolving membership proposition that will make their lives easier & more awesome every day?
The Manager, Digital Media Walmart+ Acquisition Marketing role will be a key contributor to growing our membership base for Walmart+. This person will have 3 key responsibilities in this role, including managing all paid digital media marketing channels to drive new and valuable Walmart+ sign-ups, test into new partners/platforms to expand reach, own weekly reporting across the acquisition team to review performance metrics and costs. This person will leverage their paid media campaign strategy and development expertise to test into audience segmentation, geo-targeting as well as creative messaging through Display, Paid Social, SEM and Affiliate partnerships.
This person will partner most closely with the Enterprise Activation (EA) and Marketing Analytics teams to create learning agendas and test plans to optimize and drive performance across Display/Paid Social, SEM, and Affiliate channels. This person will also collaborate with external creative and media agencies, to test messaging and audience targeting. Additionally, this person will also partner with Finance to keep a close eye on key performance costs.
This person will be responsible for socializing strategy/tactical plans and results to marketing leadership and business partners. This role will be instrumental in helping drive one of Walmart’s most prominent and rapidly growing businesses, and must thrive in a collaborative, high-profile, fast-paced environment.
This Person Will Interface Regularly With
W+ Acquisition & Retention marketing, W+ Brand marketing, paid channel leads ie Enterprise Activation team, Creative & Copy, Marketing Operations & PMs, Integrated Marketing Communications, Media, Marketing Analytics, PR, and Finance.
About Walmart Marketing
Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.
Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs: Bentonville, AR, Hoboken, NJ, San Bruno, CA, Sunnyvale, CA or Los Angeles, CA. We’re moving toward 3 days in the office per week, with flexibility.
You’ll Sweep Us Off Our Feet If
You’ll Make An Impact By
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
We help the customer save money and live a better life by connecting our customers with access to great brands, items and prices in the hardlines categories which include (Sporting Goods, Patio & Garden, Horticulture, Home Improvement, Stationary and Automotive Categories. We are passionate about our customer and are a fun, hardworking and innovative group team looking for more associates to join the group.
How You’ll Thrive At Walmart
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you’ll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team
221 RIVER ST, HOBOKEN, NJ 07030, United States of America